Power of the Bike video series. Created and commissioned the series to tell a collection of stories from across Scotland that celebrates the power of the bike. Includes legendary track cyclist, Neil Fachie OBE, to sustainable cargo-bike delivery and local mechanic, Bill Bilsland in Glasgow.

Global broadcast opener for the Championships. Working with Chapter3, UCI & EBU to deliver this for broadcasters.

Creative direction for DOOH campaigns across Scotland.

High performing YouTube video produced and edited in the run up to the Championships. Used to promote the lesser known discipline of Artistic Cycling with famous talent/influencer Viola Brand.

Powerful photographic style & consistent brand identity use through all designs.

2021 highlight reel produced and edited taking visual style cues from the virtual world we were living in at the time.

Acted as a content & brand guardian for our global stakeholders & partners to enable them to create digital campaigns and activations in the build up & during event.

“Would you rather?” Style social media video directed, produced and edited for social channels to help introduce Shanaze Reade as the children & young people ambassador for the Champs.

Hype edit in the build up to the Champs to showcase the big numbers and summarise the event across platforms.

Edit of the Official Partner announcement video for Zwift.

Creator & Exec Producer of Squiggly Bike TV. See more details here.

Multiple one off activations, campaigns, announcements & milestones. Including extensive work with influencers and social media to connect with new cycling audiences.

Launch of a nationwide programme to recruit 4,000 volunteers for the Champs. Using 3 well known faces in Scotland to challenge them in a video for social cut-downs & web content.

Impactful OOH campaigns across Glasgow & Edinburgh airports and train stations.

Video produced and edited for the global announcement of dates for the Champs.

Edit created for Scottish Women & Girls in Sport Week #SheCanSheWilll- a look back at some of the female winners from the Champs.