Squiggly Bike TV - Exec Producer & Director

Exec producer & Director on global content series, Squiggly Bike TV. A presenter led, behind the scenes look at the weird and wonderful world of cycling across multiple disciplines. The concept was proven across seven UCI World Championships around the world from Australia to Belgium in 2022. Our access meant shining a light on the characters that make an event special and give a non-core cycling audience a taste of what to expect at the inaugural Glasgow & across Scotland in August 2023. We then went on to create Squiggly Bike TV during the mega-event in Scotland for twelve days delivering a full episode and cut-downs everyday.

Purpose - To provide an irreverent look at the Champs through the eyes of the fans, athletes and notable characters to cater to new audiences.

Output - 7 episodes created in 2022 covering a range of UCI Championships across the World. During the Championships in August 2023, 12 circa. 5 min episodes were created covering every discipline (13 UCI World Champs in total) & 12 daily social cutdowns were delivered same day, everyday during the Championships.

Platforms - Cycling Worlds YouTube, Social Channels & UCI Daily YouTube show.

A total of 775k views across all platforms

A round-up of the fan-focussed elements of Squiggly Bike TV during the 2023 UCI Cycling World Championships.